Business strategy: 4 points from which to start a serious business!

Business strategy: 4 points from which to start a serious business!

Never underestimate the importance of corporate strategy for a company’s life: 4 questions that help you not to get lost:

Who do I turn to?

First of all, your customers must be profiled through different attributes, such as age, geographical distribution, interests, status, and other characteristics that allow you to place them in a very specific market niche.

The next step is to define your value proposition; in other words, the task you intend to perform or the problem you intend to solve with your product. On your second post it you will then write:

What do I offer ?

This part of the strategy opens up different scenarios. It can, in turn, make use of techniques and disciplines such as design thinking, as it virtually includes infinite readings and infinite schemes and practices to which we can refer.

The answer to the question “What do I offer” implies answers to other questions that define your product and its value in more detail:

  • What are the aspects and characteristics based on which the customer will assign a certain value to my product? And to what extent will each of these elements influence this value assignment? In other words, what will make my product attractive to the customer? The possibilities for customization? The aesthetics? Technical performances? The price? The method of purchase?
  • What are my strengths compared to competitors?
  • On what points will I find myself on par instead?
  • What will be the weak points?

Remember that it is highly unlikely, if not entirely impossible, to outperform the competition in every aspect.

How can I provide this value?

While planning your market position, defining how to create value and for whom, you must also define your operating model. The operating model is the set of decisions and practices that define how you carry out your business. It typically involves a series of compromises to try to find a combination of activities that allow you to monitor your position, offering some elements of your solution better than those of the competition.

This could be the most difficult question because designing the operating model means making and planning a series of decisions, choices, and moves that allow you to develop, start, monitor, and maintain your business.

What are my competitive advantages?

This is, in fact, the central node of the whole strategy. What guarantees you cannot be copied? You may have also come up with the perfect product, but if your competitors can replicate it easily, your nascent business will be short-lived.

Although there are innumerable competitive advantage factors, they are divided substantially into two groups: those based on resources and those based on positioning.

The first group implies all the resources that assign value and uniqueness to your business. In contrast, the second is defined by the role you have occupied in the market and, therefore, by elements such as your brand’s perception, your reliability, and the quality of your product.

These four questions cannot cover all aspects of the strategy, but constitute a starting point to define who you are addressing, the specifics of the product or service you offer, how to propose it and how to defend yourself from the competition beat it.

How You Can Make Italian Furniture In Melbourne Suit Your Mid Century Modern Look

There are some people out there who would do almost anything to keep up with the Joneses and to make sure that they themselves and their homes are as stylish as possible. Sometimes this is because they simply want to have things that look great to them and then others times they just want to fit in. And for some other people, fitting in is the last thing that they are concerned with and the last thing that they want to do.

So for these people, they might be much more focused on filling their home to the brim with things that bring them joy and that reminds them of an era that they love. For instance, some people are absolutely in love with décor from the ’60s or 70s or anything post world war II. So, as there are some people out there who are not interested in making their home look modern, even in the slightest, here is how you can make Italian furniture in Melbourne suit your mid-century modern look.


You can make Italian furniture in Melbourne suit your mid-century modern look by sticking to a certain color palette

One of the ways that you are able to make Italian furniture in Melbourne suits your mid-century modern look by sticking to a certain color palette. This way people are able to take items that are brand new and that are perhaps even a little more modern but that will still fit in with their old school look as they are able to control the colors that they are adding. For instance, lots of browns and tans can match this look in addition to royal blues and greens.

And if people are ever unsure about what kind of color palette they should be sticking to, they can always go about putting together some inspiration boards so that they are able to get a better idea of how they want things to look. And while there are loads of pictures that can be found on Pinterest that are able to help with this, it can sometimes be a great idea to actually go back in time and look directly at the source.


You can make Italian furniture in Melbourne suit your mid-century modern look by purchasing some old books to flick through

When people are really wanting to make sure that they are wanting to create a cohesive look that gives off the great vibes that they are going for, it can sometimes be a great idea to go directly to the source. But since time machines are not a real thing just yet, people will have to get a little bit inventive and go for the next best thing. And so, you can make Italian furniture in Melbourne suit your mid-century modern look by purchasing some design books to flick through.

And when people do this, they are likely able to draw inspiration and come up with some ideas that they can implement to create the space that they have always dreamed of. Furthermore, they are able to make sure that they are making the right choices when it comes to picking out certain items and that they are going to be able to blend well with everything else. All in all, with a bit of time and effort, people are able to very easily find the right things that are going to match their unique style so that they don’t have to look the same as everyone else.



What Your Melbourne Criminal Lawyer Can Do For You

Local community members are right to have high expectations when they hire a Melbourne criminal lawyer for their impending case.

From defendants who are facing possible charges to a plaintiff who is an alleged victim in a criminal matter, these operators bring a great amount of expertise to the table.

Some firms will have specialists who work with selected case files, including fraud, assault, drug use, money laundering, cybercrime, rape, burglary or corruption among others.

Then there are others who operate across the spectrum, applying their acumen to clientele that need their assistance.

Here we will identify how these practitioners go about their business and what the client can expect from their intervention.

Offer a Confidential Space to Talk

Privacy is an overlooked benefit that clients get to enjoy when they speak with a reliable Melbourne criminal lawyer. This is a service that empowers community members to open up and speak their minds, even if they admit culpability. Nothing that is said during these discussions can be used against them in a courtroom because it is protected under attorney-client confidentiality. While talks with family members or friends could expose someone during these moments, having a dialogue with a legal professional will guarantee that much-needed confidentiality.

Identify Client Rights & Responsibilities

Defendants and plaintiffs can have a lot of preconceptions about what they could be facing with their case, but it will be helpful to talk with a Melbourne criminal lawyer where the real facts will be laid out. They will transparently outline what the individual is entitled to and what they are responsible for in these situations, allowing them to affirm or dispel these ideas about the case. With so much stress and tension involved, it is beneficial to have that clarity of thought for all parties.

Planning The Case Strategically

Melbourne criminal lawyer talking to a client over the phone

Individuals in these situations want to know how many options they have on the table. From pleading guilty, not guilty or no contest for a defendant to filing for various charges as a plaintiff, the intervention of a Melbourne criminal lawyer will allow citizens to plan the matter strategically. They need to know the likelihood of an outcome depending on an action and what types of contingencies they could leverage if plan A is unsuccessful.

Work With a Flexible Payment Plan

There will be costs involved when hiring the services of a Melbourne criminal lawyer, unless they have been offered by the court. In these cases where citizens have reached out to a firm, they will have the opportunity to select a representative who offers a payment plan that works for them. From a flat fee to a price that is determined by the legal outcome, working with an hourly fee or being kept on a retainer agreement, there is flexibility with these operators in a financial capacity.

Guide Client Through Courtroom Procedure

The courtroom can be a daunting environment at the best of times, whether it is the defendant who is under the microscope to a plaintiff hoping to see justice done. By hiring the services of a Melbourne criminal lawyer, participants will be working with a specialist who will advise them on what to wear, how to act and how to prepare for these situations. They will ensure that they are not caught off guard and will be able to address the judge in the correct manner.

Ongoing Representation

Solicitors in this sector should be able to help with ongoing representation for their constituents. A Melbourne criminal lawyer that is hired for this task will look to keep in touch, even if the plaintiff or defendant receives the type of outcome they were looking for. There will be challenges involved with the mental and emotional stress of the case as well as juggling other responsibilities, so their assistance beyond the courtroom will be welcomed.


What Are The Features Of A Desktop Laser Cutter?

A desktop laser cutter is an innovative new type of product that transforms technology that was previously only seen on an industrial scale into something that can fit on a regular work surface. While obviously not as powerful as the larger industrial versions of this technology, it can still do a lot of neat things and has real utility for many kinds of artists and creative professionals.

The following will examine some of the top features of desktop laser cutter:


1.     Convenience

The main draw of a desktop laser cutter is that it is small and can be used alongside a computer or laptop. It’s basically like a printer, except it can be used to slice and engrave different materials. It is combined with software that can be effortlessly used on the computer to design the cutting/engraving will look like.

This means that artists and designers can preview concepts on the computer and send them instantly to the desktop laser cutter to make it a reality. They are very easy and safe for anyone to use.


2.     Safety

laser cutting

Obviously, when electricity and heated beams are used to slice or engrave materials, safety needs to be considered. Not just from the raw energy use and risk of fire, but from the chemical fumes that can be created when you penetrate certain materials.

With high-quality railing, there is no doubt about the performance capability of this product. It is built with ventilation devices integrated into it that work to prevent smoke and fumes escaping, as well as prevent any materials catching fire.

This makes desktop laser cutters safe to use in regular home offices and commercial offices alike. The smaller-scaler of the technology means that, when used properly, anyone can keep it working at peak performance and keep the process safe at all times.


3.     Software integration

What makes desktop laser cutters even more convenient to use is the fact they come with software integrated with them that can be easily accessed by any user from a nearby computer. This allows a regular operating system to be used with the machine and allows artists to easily translate their designs from other programs so that they can be made a reality.

The camera that is built-in to the desktop laser cutters allows users to easily see what their design will look like and allow them to tinker with the exact size and angle of the design. This means that you can be extremely precise with how the final design looks and avoid mistakes that waste time and energy.


4.     Easy to use touchpad control

Another benefit of desktop laser cutters is that they can be operated via an intuitive touch panel. All of the functions and setting are there at the user’s fingertips meaning that you don’t need to find a manual to identify what button does what as it is all clearly labelled in the graphic user interface.

For anyone who has used smartphone touchscreens for a long time, this design will instantly feel familiar and intuitive. There is no steep learning curve when it comes to a desktop laser cutter, they are simple and easy for anyone to use.


5.     They are getting better all the time

The technology of desktop laser cutters is only limited by the amount of energy that can be safely used in a small environment. As technology develops and energy sources become small and more powerful, it will be easier for new iterations of this product to do more than previous versions and eventually replace the need for large industrial units.


Link Rabobank Business Account To Accounting

Do you have a business account with Rabobank? Then you can link this to your accounting package with Rabo Internet Banking Professional. This application costs € 6.00 per month and also provides many other benefits.

Consider, for example, setting up multiple users with their own limits, importing and sending batch files and downloading transactions.

At Rabo Internet Banking Professional, an accounting link is possible with the following parties:

AFAS Software


  • Cash Software
  • Exactly
  • Moneybird
  • MOUSE and King Software
  • Reeleezee
  • QuickStart Software
  • Twinfield
  • Unit4
  • Visma Software

Many starting entrepreneurs can handle the above list. Do you prefer a different accounting program? Then you can manually upload the files yourself and download them in your accounting package. This way you can also book online. 

Link accounting package to your business account in 9 steps

You can easily link your accounting package and your business account yourself. This is all done online within Rabo Internet Banking Professional. Follow these nine steps to link your package:

  1. Open Rabo Internet Banking Professional and log in.
  2. Select ‘Payment and Savings’.
  3. In the left menu you will find ‘Online Accounting Package’, click on this and then go to ‘Settings’. Now you see an overview of your accounts.
  4. Select the accounting package from the drop-down menu. Then click on the button ‘Maintain accounts’. 
  5. You will then be automatically forwarded to your own accounting package. Here you can log in with the username and password of your accounting package.
  6. After this you will come to a screen where you can change and view the data of your accounting package. In this screen you choose which data you want to share with Rabobank Internet Banking Professional: transactions, payments and collection data. 
  7. Press the button ‘Save and return to Rabobank’.
  8. It is now important to implement the changed settings in Rabobank Internet Banking Professional. For this you have to sign digitally with your bank card and Rabo Scanner. Follow the instructions on your screen and enter the signing code.
  9. Click on ‘Send’. Your accounting package is now linked to your business account.